How to get and use candid customer feedback to improve your business
We all know the famous phrasing, “the customer is always right”. We’ve heard it time and time again, and it’s referenced quite a bit in our world today. However, ask anyone that has had to work retail, fast food, or any position dealing directly with customers and you will find that that statement is not always true. So why the popular quote? Why should we have a mentality built around the customers always being right? The easiest answer would be that the customer is the most critical part to any business, and they can be incredibly valuable sources of information. They will tell you what is bad about your store, and how you should go about fixing it. Now, if you make every change critics recommend, you could risk losing your business. However, it’s important that we make changes, and adapt when we see trending issues and have the opportunity to improve.
There are plenty of companies that are having an especially hard time right now because they refused to listen to See the rest of the article at http://support.doba.com/customer/portal/articles/2502999-how-to-get-and-use-candid-customer-feedback-to-improve-your-business
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