I found a retail price that is lower than Doba's wholesale price, how is this possible?
Some retailers can offer products for less than you pay for identical products from a Doba supplier by implementing any of several retail strategies:
- Selling the product at a loss to draw customers to their store.
- Buying large quantities to qualify for lower wholesale prices.
- Selling at closeout prices to clear inventory.
- Charging outrageous shipping fees.
- Selling products that have been returned or gently used.
- Buying cheaper wholesale products from suppliers that offer fewer services than Doba.
- The retailer might even be selling grey market goods—products sold through distribution channels other than those authorized by the manufacturer.
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